Afghanistan: A Fragrance Founded to End Conflict Lands a Coveted Deal with Sephora

Jun 4, 2018 | Anne Quito, Quartz
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Do perfume and politics mix? 7 Virtues Peace perfumes, a line of fragrances introduced at Sephora’s US stores last week, aspires to help end global wars by using raw ingredients from conflict zones. Canadian entrepreneur Barb Stegemann started the organic perfume line in 2010 after her best friend Canadian Forces captain Trevor Greene suffered a near-fatal axe attack in Afghanistan while on a mission to bring water to a remote village. Grief-stricken, she says she became determined to help a seemingly helpless cause. “I promised him I would take on his mission of peace. I decided to do that in an unexpected way,” she says.